Big Bird was right! Numbers are important.
What can you do, I mean things you can actually act on, that can improve your voice over career? Many people think that is a tough...
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Craig Williams
6 min read
Be the guide....
Marketing. What does it actually mean? Well, according to Google it is a noun that describes the action or business of promoting and...
123 views3 comments
Craig Williams
6 min read
The business of business Part 1
What the hell has business knowledge got to with Voice Over? Why do I need to be on the first page of Google? I’m an actor, somebody else...
124 views0 comments
Craig Williams
2 min read
Can you hear me?
You’re a kick ass creative. You bust your butt to produce the best creative ideas for your clients. There’s a team around you that...
39 views1 comment
Craig Williams
2 min read
When will the magic happen?
Do you ever get that feeling that no matter how hard you try or work at something, you just feel like sometimes, you don’t know what you...
58 views0 comments
Craig Williams
4 min read
Style - is the stuff you get wrong!
During these last few weeks, I’ve had the opportunity to take advantage of an annual subscription of Masterclass, the online learning...
24 views0 comments
Craig Williams
2 min read
Do not disturb!
If there is one thing that the pandemic has reminded me, it is that we are all human. I don’t mean it in the sense that we are all mortal...
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Craig Williams
2 min read
Humbled and blessed!
When celebrating your success, make it about the project as a whole, make it tongue in cheek, make it interesting....
32 views1 comment
Craig Williams
4 min read
Everyone has a voice - right?
Do you really want your project to receive reviews like this? Do you want to be part of the Google search that brought up this result:
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Craig Williams
3 min read
Change your perception and change your world!
Now, life can be a struggle. Especially when you are a freelance creative. Most of us didn’t realize how hard it was going to be....
48 views0 comments
Craig Williams
5 min read
Thank you for the music.
This was the time of Rock and Roll, Punk Rock and heavy metal. Music based on sexualized lingua, debauchery and the excesses of life
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Craig Williams
2 min read
Make a difference
I don’t love my job as a voice over just because of the financial success it brings me and the freedom it provides to be my own boss.
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Craig Williams
2 min read
Build it and they shall come.
One of the hardest parts of starting a creative business is marketing. We all think that we will get to do creative things all day.
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Craig Williams
2 min read
Don't be a creative dinosaur.
The internet has changed the world forever. Many people in our creative industry yearn for the good old days.
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Craig Williams
2 min read
5 steps to creating a great voice over for your video
Creating a promotional video is all about telling a story. Whether it's a corporate video or a TV commercial you need to get the desired...
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Craig Williams
3 min read
Learning or gut instinct?
Have you ever been in a situation where you second guess yourself, but you know deep down, your initial inclination was correct?
36 views0 comments
Craig Williams
2 min read
5 steps to create a great brand story.
Some people forget about what we are supposed to do in the creative advertising industry. With the day to day hustle and bustle that goes on
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